Guide
How to build a link in bio page that gets clicked
Published
A link in bio page does one job: take a person who is already interested in you and get them to the one place you want them to go next. Most pages fail at that because they offer everything at once.
These are the habits that matter most, in rough order of impact.
1. Lead with one primary action
Whatever you most want people to do this week, put it first and make it look like the main thing. Visitors rarely scroll a long list. A page with 20 equal-weight buttons asks the visitor to do your prioritising for them.
2. Write labels that say what happens
"Click here" and "My new thing" tell a visitor nothing. "Watch the new video", "Get the sample pack" and "Book a call" do. The label is the only copy most people read, so treat it as a headline.
3. Show fewer links than you have
Everything you have ever made does not need a button. Keep the current, useful links on the page and use link scheduling to bring campaign links in and out on dates, so the page stays short without you editing it each time.
4. Design for a phone first
Almost everyone arrives from a social app on a phone. Check the page on one before you share it: buttons large enough to tap, text readable over the background, and nothing important below the first screen. If you use an animated background, keep the contrast high enough that the links stay legible.
5. Give people a reason to stay in touch
A follow on one platform can disappear with the platform. A subscribe form puts the visitor on a list you own. Double opt-in keeps the list clean, and a short promise (what you will send and how often) converts better than a bare "Subscribe".
6. Know where traffic comes from
Tag the link you post in each place with a UTM source and the page's analytics will separate them. Without that, you only know the total, not whether the post or the story or the video description did the work.
7. Test the first link
Your top button gets the most clicks, so its wording is the highest-leverage thing to test. Show half of visitors one label and half another, leave it for a meaningful number of clicks, and keep the winner. Small differences repeated across every visitor add up.
Questions
- How many links should a link in bio page have?
- As few as cover what you want visitors to do now. XBio allows up to 20 per profile, but most pages work better with a handful, plus scheduled links that appear only when relevant.
- What should be the first link?
- Whatever you most want people to do this week: a new release, a video, a signup. Change it when your priority changes.